Tribal

Many years ago… when the internet was young, it was decided that everyone on the web should be called users. The word made sense because the internet was just a simple tool.

But today, we are more than users. We are spectators and creators, sellers and buyers, dreamers and streamers, chatters and agitators, searchers and discoverers, new friends and FWBs. Yet the industry still defines you as a user. They focus on how you scroll and click, instead of how you think and feel. We create Human Experiences that grab attention, engage the emotions and live long in your memory. So we speak to you as a human. Never a user.